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About us

Our passion belongs to sport.

VICTOR is a global brand and one of the leading manufacturers of indoor racket sport goods, represented in approximately 100 countries around the world.

Many players from the top 10 in the world rely on our VICTOR products, including Tai Tzu Ying (World N. 1*) and Anders Antonsen (World No. 3*).

*career high



Innovation, reliability and sustainability are the most important attributes for the maintenance and development of our brand. The identity of our brand motivates us to give maximum effort with great passion every day.

We want to fulfil and expand the confidence in our brand consistently. All types of rackets and shuttlecocks are tested by ourself too, before we send it to our customers – TO YOU!

Anders Antonsen

Product innovation

All products are developed and produced to the highest quality standards. There for the market orientated demand analysis is at the beginning, and the multiple quality controls in the manufacturing, and on stock are at the end.

The top segment of rackets and sport goods are co-developed and tested by professional athletes to ensure the best quality and playability for the high end VICTOR poducts.

Emotion & Innovation

Occupational safety and environmental protection

Our maxim stands not only for economic aspects, but also for social and environmental thinking. We are committed to various aid projects, whether in Ghana or in Germany. VICTOR cooperates with one of the most renowned test laboratory “Hanse Control” in Hamburg. Sensitive or new products are tested thoroughly for compliance with legal requirements. We orients itself to BSCI, committing to only cooperate with component suppliers following the same rules. Clear lines wherever the protection of the environment is concerned. Acceptable working conditions are in accordance with European policies.

Hanse Control
Respect and Protect the Environment


We have banned plastic bottles from our offices and prefer to make shirts out of them. As a company, it is important to us to think sustainably. That is why we have developed textiles from 100% recycled PET bottles that are made from the innovative REPREVE® yarn.With the sale of these shirts we support the environmental organization One Earth - One Ocean e.V. (OEOO).

In our print products, we pay attention to recycled paper and climate-neutral printing. We are also starting to switch to plug-in / electric company cars.

Green car
Arbeits- und Umweltschutz

VICTOR company history

1968 VICTOR founded by MR. DEN LI CHEN in Taipei, Taiwan.


1978 EUROPE - Guido Schmidt started the distribution in Germany and the VICTOR Sport Vertriebs GmbH becomes the holder of the trademark rights in Germany.


1983 INNOVATION: The first carbon-made racket was launched. Apparel production line was established and VICTOR badminton outfits started to hit the shelves.


1992 NANJING PRODUCTION CENTER: The first carbon-made racket was launched. Apparel production line was established and VICTOR badminton outfits started to hit the shelves.


1997 BRANDRIGHTS: After Guido Schmidt passed away (1997), the Hamburg businessman Jan Beutler bought the company. A few years later, sales manager, later managing director Rolf Aurin took over increasing shares until he became a partner. The company was completely restructured, trademark rights in Europe and worldwide were purchased.


2009 VICTOR began official partnership with the KOREA NATIONAL BADMINTON TEAM. 2010 VICTOR became the title-sponsor of the BWF‘s Korea Open. 2015 VICTOR became the official partner and equipment supplier for the Malaysia National Badminton Team and the BWF‘s Malaysia Open.


2016 Proud VICTOR ambassador TAI TZU YING rewrote history, winning five consecutive Superseries titles and ascending to the top in women‘s singles world rankings.


2017 BADMINTON DENMARK: VICTOR became the official partner and equipment supplier for Badminton Denmark and the BWF‘s Danisa Denmark Open (HSBC BWF World Tour Super 750).


2017 VICTOR became main sponsor for the SPANISH OPEN.


2017 A STRONG FAMILY: VICTOR Rackets / VICTOR Global bought VICTOR International GmbH.


2018 With the purchase of the TRADEMARK RIGHTS IN FR, SE VICTOR completes the trademark rights in Europe.


2019 VICTOR Player ANDERS ANTONSEN (DK) became Vize-Worldchampion 2019 and Winner European Games 2019.


2020 Strategical partnership with FZ FORZA
Distribution throughout Europe without Scandinavia

VICTOR Historie Bild


Like every successful company, we are characterized not only by the products, but also by our motivated employees. We have been a recognized training company for over 30 years and pride ourselves on recruiting the majority of our trainees for us even after graduation.

Your heart beats for sport and you would like to constantly develop yourself professionally and work with new ideas in a young team?
Then send us your application - whether it's an intern, trainee candidate or specialist!

Job application  

by email to: 

VICTOR Europe GmbH

Marie-Curie-Allee 4

25358 Horst

Quality through training
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